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Somehow, after all the talking and smoking, you’re meant to put out your final cigarette and never take another puff. “Everybody would step outside every 45 to 60 minutes for a smoke break.” “These days, we take smoking breaks because of smoking bans,” Dicey said. The sessions were meant to be one-and-done, and the whole thing took five or six hours. All practitioners had to be ex-smokers themselves, cured by the Easy Way. A practitioner would be up front, explaining why they didn’t actually like smoking, and why quitting was no big deal. The smokers would all sit around in armchairs, puffing away in some conference room. “So as soon as you walk through the door, it’s just this thick fog.” “Back in the day, everyone smoked throughout the seminar,” he said. “I was once very lucky to meet David Bowie, and he had exactly the same effect.”ĭicey is an executive at Allen Carr’s Easyway, the company behind the best-selling stop smoking books and seminars.īefore meeting the man himself, Dicey first met one of Carr’s stop-smoking practitioners at an Easy Way seminar in London, where the method started. “If you’re lucky enough to meet the person who saved your life, it’s an overwhelming feeling,” Dicey said. So for him, meeting Allen Carr was a bit like meeting a rock star, if that rock star that had just miraculously cured him of a terminal illness. In the ‘90s, John Dicey was smoking himself to death - 80 cigarettes a day, or four American packs. Subscribe on Apple Podcasts, Spotify or wherever you get your podcasts. This story is from The Pulse, a weekly health and science podcast.